Obeo

Obeo

When I first learned about this company I thought, "oh, boy here we go again – another virtual tour company", but then I started looking at it more closely and I realized this is a whole new concept:

"IT’S NOT ABOUT THE PICTURES; IT’S ALL ABOUT THE MARKETING!"

This one product has completely changed the way I do business and how I look at marketing my real estate business online!

The company is called Obeo (used to be 360house.com) and they have some STAGGERING statistics that show that properties that include Obeo Tours get more visits and sell on average 30% faster than properties without a virtual tour! These statistics are from a large brokerage with whom Obeo has been working for more than a year. When Obeo compiled the company’s actual stats and results and presented the firm, they were blown away!

Here are those stats once again for your review:

Listing            % w/Virtual        % Fewer          x Incr.

Price                 Tours            Days on Mrkt     Views

-------------------------------------------------------------------------------------

$0-150K             10%                  32%               1.7x

$150-250K          17%                    33%               1.9x

$251-350K          24%                    46%               2.5x

$351-500K          21%                    24%               2.1x

$501K+              27%                    19%               3.2x

Now, stop and think about this for a minute:

On average, listings with virtual tours

are on the market 29.62% fewer days

than those without virtual tours!

And, listings with virtual tours are

viewed 123% more than

listings without virtual tours!

Are you are letting those statistics sink in? The reason I believe there is such a drastic increase in visits and faster selling time is because Obeo does such a great job of marketing their virtual tours on the Internet. And, because the typical Internet consumer only wants to look at properties where they can get a good visual demonstration of the home.

"The more you tell the more you sell" is not just a cliché; it is a basic marketing principle that is proven and sound. I chose Obeo as the best virtual tour provider in the country because they have all the tools to not only put your listings in the best light, but they also give you the Back Office tools and support that add give your services value and help substantiate the effectiveness of your online marketing strategy.

Obeo offers a complete property marketing site for each listing including:

	Professional photography (panoramas and stills)
	Aerial photos & topo maps
	Interactive guide to neighborhood amenities (grocery stores, churches, parks, etc)
	Demographics (income, age, education)
	School information (student teacher ratios, national ratings, etc)
	Interactive floor plans with drag-and-drop furniture (to help buyers take psychological ownership of their new home before they ever by it) Example
	Complete online showing statistics (send these to your sellers) Example
	Download and burn your tours onto CD
	Print flyers to put in the brochure boxes
	Distribution to other national level Web sites & easy links you can place anywhere
	And, special upgrade options for your high-end or unique properties

All of this for the same price as a classified ad!

Excuse me for being so bold, but here’s the bottom line:

If you’re not currently placing a virtual tour on every one

of your listings, you are making a big mistake!

Do not make the mistake of thinking it doesn’t matter if you use Virtual Tours in your listings. It absolutely does matter!

To learn more about Obeo in your area call 800-SAY-OBEO or visit www.Obeo.com

Good luck with your online strategy.

- - Verl

If you have any specific questions or would just like to speak to someone, please feel free contact me or my team at Coach@VerlWorkman.com or call us at (801) 733-4373.

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