Real Pro Systems

Real Pro Systems

The most successful new marketing technique for agents I have ever seen is called the "stealth site". Briefly, a stealth site is a Web page that completely downplays the individual real estate agent, and instead, is designed specifically to appeal directly to the consumer’s dominant need: Information!

Stealth sites focus on a variety of potential "consumer needs" including free home searches, free CMA's, free buyer/seller reports, free FSBO sites, and free searches on the entire MLS, etc. The most successful system combines lead generating stealth sites with an automatic drip email campaign once a prospect requests information. The absolute BEST system on the market today is called Real Pro Systems.

Over 70% of today's buyers and sellers begin their home searches

online. Real Pro Systems helps you identify and nurture relationships

with those prospects and turn them into paying clients!

Each agent system features a series of lead generating "stealth" Web sites that people love! Prospects readily register for your services without obligation or threat of being hassled. Whether people want you to prepare a CMA or provide them with an ongoing e-mail property search, all leads are e-mailed directly to your in box and automatically added into your online database of auto responder campaigns!

Customized to promote your image and services, these tried and tested campaigns work behind the scenes, offering help and educating your prospects. These automatic e-mail campaigns range in duration from 5 days for buyer and seller reports, to over 180 days for email home search recipients! Over time, your prospects learn to associate you with the services you promote. When these prospects are ready to work with an agent, you get the call. It's that simple!

Here’s a little more background...

Rob Levy and Galand Haas, who are successful agents themselves, are the creators of Real Pro Systems. (If you visit their main agent sites www.roblevy.com and www.galandhaas.com, you can see the links to their stealth sites.) Consumers asking for information from a stealth site begin to get HTML marketing pieces through a "drip email" system that begins automatically with no work on the agent’s part.

Rob, who is a top agent in Portland, Oregon said this about the effect Real Pro System had on his business:

"Speaking as a REALTOR®, I can tell you that so far this year, my personal RPS stealth sites generated about $10,000,000 in sales. Remember: this is Portland Oregon, not Berkeley, so our average price is only $240,000.

"The secret to the whole thing is keeping our egos out of it. As agents, we always promote ourselves. We name domain names after ourselves, have 6" glossies of ourselves on our sites, etc. This does not appeal to the consumers as much as directly meeting their needs through a stealth site.

“I am in Portland Oregon, home to 20,000 Intel engineers. Some of my clients are in the ‘social anthropology’ group, and they literally do studies on how we do things. What they have shared with me is that our main buyer group grew up trusting technology, they hate salespeople and they don't want to be ‘sold.’ One of the reasons is they can find out more on the product they are buying on the Internet than the salesperson knows, whether it be a car, a camera or a house. They tell me that those people are more attracted to a "stealth" site precisely because they don't have to talk to a salesperson in order to get information.

“This is why stealth sites work. Agents who use our Real Pro Systems take advantage of this fact and of the automatic drip email campaign that kicks in as soon as a visitor to a stealth site makes an information request. We promote our stealth site addresses over and above our main site address in real estate magazines, on the back of our flyers and via postcards mailed to our IVR callers.”

I asked Rob and Galand to share statistics from their personal stealth sites, statistics collected since they began using the system in January of this year:

Rob has 2,336 buyer leads and 117 seller leads. He has closed or pending a little over $10 million in volume from his stealth sites, with an average sales price of $240,000. He maintains a 2% closing rate for those who initially request information from his stealth sites.

Galand has about 14,000 total prospects receiving drip emails from his stealth sites. His conversion rate for prospects in the email homes search is about 4% and is about 2% for prospects from his IDX site.

Real Pro Systems is probably not for the average agent, however. Rather, it is a serious product intended for the agent who wants to be serious about his or her real estate business! Setup is $1,195.00, and there is a monthly fee of $99.00. If you order Real Pro System through Pinnacle Quest you will also get the FSBO stealth site, a $295 value, absolutely FREE.

To get the free site, order directly from us by calling (801) 733-4373 or click on the link below to download our Product Request Form, print it out and then fax it back to us at (775) 254-2424.

If you’re serious about having an online marketing strategy that will flat-out make you money, contact us today.

I wish you a tremendous amount of success with your online marketing activities!

-- Verl

For more information please call us at (801) 733-4373 or e-mail us at Coach@VerlWorkman.com

Click here to download a Product Request Form

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