BULLET TRAIN THINKING: RETOOL, RE-ENGINEER, RETHINK THE WAY YOU DO REAL ESTATE - NEW!
Listings take longer to sell, lending requirements have tightened up and buyers have become scarcer, and while some agents are choosing to leave the business others are experiencing the best production of their careers – even in the most depressed areas of the North America. What’s their secret? They set out to retool their businesses by embracing technology – mastering the Internet, perfecting lead generation and meeting consumers on their level and terms…and it’s working! They are keeping pace with today’s online consumer -- and it’s paying off in spades. This is not a time to coast along using antiquated marketing strategies. Today’s consumer is online and they’re far more savvy than most agents. They are making connections, they are sharing their experiences, and they are wary of traditionalists. It’s time to rise up, retool, re-engineer and rethink your strategy and start creating some cash flow. In this energetic and inspiring presentation, Verl will show you how other successful agents are making the transition with ease and style – even on a limited budget. This session goes into: - How to identify your inefficiencies
- Web 2.0? It's all about interaction
- Assessing your Assets and mastering what you've got
- 6 tips for getting noticed on the web
- How to eliminate the barriers to contact
- The truth about blogging and social networking
- Instant communication solutions you can't do without
- How to provide value without going overboard
- Ah, not another auto responder! How to show you care
GADGETS, WIDGETS AND OTHER COOL DOODADS YOU JUST GOTTA HAVE – NEW!
Admit it, you just have to have the latest tools and toys – anything with a wow factor. In this fun, fast-paced session, we’ll cover a wide range of tools you can either use or download from the web (and maybe a few other things too). We’ll focus on tools to help you get noticed, get response, or simply to make your world a little better. - Tablet and notebook computer must have's
- How to choose a Smart Phone/ PDA
- GPS tools for your phones so you can see where your team is
- Texting made even simpler
- Creating voice-to-email communications
- 10 tools to "pimp your blog"
- Call capture innovations for your website
- New ways to create and distribute customer testimonials
- Tools to share files, tasks and calendar items with your team and family
- Social networking tools for business
CREATING REAL VALUE BEYOND THE SALE - NEW!
Nike is a strong brand in and of itself, but what happens when you combine the shoes with another top brand, iPod, to create a complete experience for athletes? You become invaluable. It starts with a pair of shoes with a sensor that helps keep track of every step, which then broadcasts and records in your iPod so you can hear pace, time, distance and calories burned. Take it a step further by downloading your results from your iPod into a website that will track your runs and help you set goals and blog with others just like you. It is a loyal community of runners – loyal to running, to achieving their goals and to Nike and iPod for making it possible. Homeownership is a demanding endeavor and while most Realtors are viewed as experts in homeownership, we tend to limit ourselves to the sales activity itself. It is time to change that, to create real value beyond the sale, so we become central to their homeownership experience by lightening the load, thus demonstrating cooperation, authenticity, and in turn creating loyalty. Always motivational and full of great tips, Verl Workman will empower the audience with a new approach to business building, and inspire them to begin to look at ways to create real value that goes beyond the transaction. This session covers: - How companies like Nike, BMW, and even M&M's are shaping the consumer experience and expectation
- What consumer want vs. what they get
- The amazing power of co-branding and co-marketing
- How to build customer relationships that are built to last
- Making the shift from transaction-oriented to homeownership-cycle oriented marketing
- Building loyalty through value-adds
- No-brainer marketing tools every agent must have
- 5 clever ways to attract more referrals
HOW TO LIST, PROSPECT & LAUGH IN A CHANGING MARKET
With wide adoption of the Internet as a primary source for buying decisions. consumer expectations have changed! In order to stay competitive, it's essential for agents to understand what buyers and sellers really want and shift to a consumer-centric business model. This fun and engaging session will show you the latest trends in online traffic and what the engages the new consumer. You’ll learn everything from how to stage your home online vs. offline, how to get noticed on the top national web sites and how to look like an e-marketing expert, even if you don’t feel like one. We'll explore the latest trends in Internet consumer behavior, the changing population and consumer expectations. - Understanding the expectations of the new eConsumer
- The three "I's" of effective online marketing
- How to win consumer loyalty through e-mail
- The 4 biggest mistakes most agents make
- The Silent Generation, The Boomers, GenX & the Millenials --understand the internet habits of 4 generations
- 8 steps to capture, captivate and capitalize
- The anatomy of a well constructed website
- Search engine and listing portal strategies
TRENDS IN ONLINE MARKETING: HOW TO GIVE CONSUMERS WHAT THEY REALLY WANT
The market has changed but many agents are unprepared having only ridden the wave of the exploding markets, declining interest rates and the rapid pace of the last decade. Today’s agent must understand what buyers and sellers really want and shift to a consumer-centric business model in order to stay competitive. This fun and engaging session explores Internet consumer behavior, the changing population and the new consumer expectations of their agent. This session will empower Realtors to be able work smarter, leaner and more effectively to capitalize on every opportunity, and empower them with the skills they need to be successful in a changing and increasingly Internet oriented world. - Learn about the Shifting Population and the opportunities that await!
- Understand how the Internet has changed consumer expectations
- How to give consumers what they really want
- Learn effective eMarketing strategies
- Anatomy of a well constructed web site
- How to position properties on line to sell
- How to make clicks stick!
KEEPING YOUR COMMISSION IN A DISCOUNTERS WORLD
This session is designed to help every agent gain the confidence and skills to not only win every listing presentation, but to keep their full commission! Many sales associates talk about technology in their presentations, but they fail to use the technology to effectively communicate, present and close every deal. This session is personally empowering and provides participants with the skills they need to be successful in a discounter’s world. Here’s what we’ll cover: - How to increase your value by pre-positioning yourself as an expert
- The skills to secure the listing in one appointment
- The critical power tools for success
- Proven ways to handle any objection
CONVERTING TECHNOLOGY INTO CASH
We live in a "high-tech" world today and it is a known fact that more than 75% of all buyers and sellers go online to search for properties before ever contacting an agent. Agents absolutely must become technology-savvy in order to compete, and more importantly, to provide the services which their prospects and clients expect. Agents will learn how to prospect and present more efficiently, to drive more traffic to their Web sites and turn those opportunities into new clients. Our ultimate objective is to turn good agents into great agents by giving them the technology tools and systems they need to more effectively and efficiently prospect to, follow-up with and service their clients. This session covers: - How to build relationships that endure
- Web sites vs. a fully functioning eMarketing strategy
- How to identify the best ways to market and drive business to your Web sites
- How to stage properties online
- How to capture and convert leads into sales
- Dialogs of the pros
MASTERING THE PAPERLESS LISTING PRESENTATION
Competition for listings is tough and as the market changes so must your strategy. This session will rev up your agent’s confidence by teaching them how to use technology to communicate effectively. This fast paced session will step them through the essential components of an effective listing presentation from preparation to follow up. Agents will learn the tools, the dialogs and the marketing “must have’s” to add the critical ‘wow factor’ and win the listing every time. Armed with the proper systems to expertly implement their marketing plan and the confidence in their ability to service their clients, failure is not an option. In this event agents will learn: - The seller’s expectations today
- How to create a successful pre-listing package
- The 8 visual aids that prepare the seller to sign
- The elements of a powerful visual presentation
- How to present the tools in their marketing arsenal
- The skills to secure the listing in one appointment
- Proven ways to handle any objection
- How to service the client with confidence
REAL ESTATE BY ROBIN HOOD
Technology has changed the way many agents do business, but most still don’t really use the technology they have purchased to its full capacity! This fun and entertaining approach to technology allows everyone to look at where they are and identify specific areas where they still need some work. Robin Hood was a master with the bow and had a quiver full of arrows so he was prepared for any situation. This seminar will fill your agents’ quivers and better prepare them to compete in today’s high tech world. Some of the arrows include the following: - Increase your touches with every client to earn more referrals
- Create a winning pre-listing package and shorten the listing process
- Turn lookers into buyers and buyers into cash
- Make real money online by driving new, qualified business to your web site
- Overcome the most common objections including “Will you discount your commission?” and “Can we get back with you later?” Master the “One Call” close!
- Close more clients with a “Unique Selling Advantage” that really sets you apart from your competition
- Turn your “Raving Fans” into lead generating machines
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