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Technology Seminars

Sales Seminars

Keynote Addresses

Conventions

Real Estate Recruiting and Retention

Speaker/Presenter Development

 

Technology Seminars


 

GADGETS, WIDGETS AND OTHER COOL DOODADS YOU JUST GOTTA HAVE - NEW!

Admit it, you just have to have the latest tools and toys – anything with a wow factor.  In this fun, fast-paced session, we’ll cover a wide range of tools you can either use or download from the web (and maybe a few other things too).  We’ll focus in on tools to help you get noticed, get response, or simply to make your world a little better -- even how to "pimp your blog".

 

BULLET TRAIN THINKING: RETOOL, RE-ENGINEER, RETHINK THE WAY YOU DO REAL ESTATE - NEW!

Listings take longer to sell, lending requirements have tightened up and buyers have become more scarce, and while some agents are choosing to leave the business others are experiencing the best production of their careers – even in the most depressed areas of the North America.  What’s their secret?  They set out to retool their businesses by embracing technology – mastering the Internet, perfecting lead generation and meeting consumers on their level and terms…and it’s working!  They are keeping pace with today’s online consumer -- and it’s paying off in spades.

This is not a time to coast along using antiquated marketing strategies.  Today’s consumer is online and they’re far more savvy than most agents.  They are making connections, they are sharing their experiences, and they are wary of traditionalists.  It’s time to rise up, retool, re-engineer and rethink your strategy and start creating some cash flow.  In this energetic and inspiring presentation, Verl will show you how other successful agents are making the transition with ease and style – even on a limited budget.

CREATING REAL VALUE BEYOND THE SALE - NEW!

Nike is a strong brand in and of itself, but what happens when you combine the shoes with another top brand, iPod, to create a complete experience for athletes? You become invaluable. It starts with a pair of shoes with a sensor that helps keep track of every step, which then broadcasts and records in your iPod so you can hear pace, time, distance and calories burned. Take it a step further by downloading your results from your iPod into a website that will track your runs and help you set goals and blog with others just like you. It is a loyal community of runners – loyal to running, to achieving their goals and to Nike and iPod for making it possible.

Homeownership is a demanding endeavor and while most Realtors are viewed as experts in homeownership, we tend to limit ourselves to the sales activity itself. It is time to change that, to create real value beyond the sale, so we become central to their homeownership experience by lightening the load, thus demonstrating cooperation, authenticity, and in turn creating loyalty.

Always motivational and full of great tips, Verl Workman will empower the audience with a new approach to business building, and inspire them to begin to look at ways to create real value that goes beyond the transaction.

HOW TO LIST, PROSPECT & LAUGH IN A CHANGING MARKET -- NEW!

With wide adoption of the Internet as a primary source for buying decisions. consumer expectations have changed!  In order to stay competitive, it's essential for agents to understand what buyers and sellers really want and shift to a consumer-centric business model.

This fun and engaging session will show you the latest trends in online traffic and what the engages the new consumer.  You’ll learn everything from how to stage your home online vs. offline, how to get noticed on the top national web sites and how to look like an e-marketing expert, even if you don’t feel like one.  We'll explore the latest trends in Internet consumer behavior, the changing population and consumer expectations.

 

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Understanding the expectations of the new eConsumer

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The three "I's" of effective online marketing

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How to win consumer loyalty through e-mail

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The 4 biggest mistakes most agents make

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The Silent Generation, The Boomers, GenX & the Millenials --understand the internet habits of 4 generations

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8 steps to capture, captivate and capitalize

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The anatomy of a well constructed website

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Search engine and listing portal strategies

 

TRENDS IN ONLINE MARKETING: HOW TO GIVE CONSUMERS WHAT THEY REALLY WANT

The market has changed but many agents are unprepared having only ridden the wave of the exploding markets, declining interest rates and the rapid pace of the last decade.  Today’s agent must understand what buyers and sellers really want and shift to a consumer-centric business model in order to stay competitive.  This fun and engaging session explores Internet consumer behavior, the changing population and the new consumer expectations of their agent.   

This session will empower Realtors to be able work smarter, leaner and more effectively to capitalize on every opportunity, and empower them with the skills they need to be successful in a changing and increasingly Internet oriented world. 

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Learn about the Shifting Population and the opportunities that await!

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Understand how the Internet has changed consumer expectations

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How to give consumers what they really want

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Learn effective eMarketing strategies

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Anatomy of a well constructed web site

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How to position properties on line to sell

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How to make clicks stick!

 

KEEPING YOUR COMMISSION IN A DISCOUNTERS WORLD

This session is designed to help every agent gain the confidence and skills to not only win every listing presentation, but to keep their full commission! Many sales associates talk about technology in their presentations, but they fail to use the technology to effectively communicate, present and close every deal.  This session is personally empowering and provides participants with the skills they need to be successful in a discounter’s world. Here’s what we’ll cover:

bulletHow to increase your value by pre-positioning yourself as an expert
bulletThe skills to secure the listing in one appointment
bulletThe critical power tools for success
bulletProven ways to handle any objection

 

CONVERTING TECHNOLOGY INTO CASH

We live in a "high-tech" world today and it is a known fact that more than 75% of all buyers and sellers go online to search for properties before ever contacting an agent. Agents absolutely must become technology-savvy in order to compete, and more importantly, to provide the services which their prospects and clients expect.

Agents will learn how to prospect and present more efficiently, to drive more traffic to their Web sites and turn those opportunities into new clients. Our ultimate objective is to turn good agents into great agents by giving them the technology tools and systems they need to more effectively and efficiently prospect to, follow-up with and service their clients.  This session covers:

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How to build relationships that endure

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Web sites vs. a fully functioning eMarketing strategy

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How to identify the best ways to market and drive business to your Web sites

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How to stage properties online

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 How to capture and convert leads into sales

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 Dialogs of the pros

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 Dialogs of the pros

MASTERING THE PAPERLESS LISTING PRESENTATION

Competition for listings is tough and as the market changes so must your strategy.  This session will rev up your agent’s confidence by teaching them how to use technology to communicate effectively.  This fast paced session will step them through the essential components of an effective listing presentation from preparation to follow up.  Agents will learn the tools, the dialogs and the marketing “must have’s” to add the critical ‘wow factor’ and win the listing every time.  Armed with the proper systems to expertly implement their marketing plan and the confidence in their ability to service their clients, failure is not an option.   

In this event agents will learn: 

bulletThe seller’s expectations today
bulletHow to create a successful pre-listing package
bulletThe 8 visual aids that prepare the seller to sign
bulletThe elements of a powerful visual presentation
bulletHow to present the tools in their marketing arsenal
bulletThe skills to secure the listing in one appointment
bulletProven ways to handle any objection
bulletHow to service the client with confidence

 

REAL ESTATE BY ROBIN HOOD

Technology has changed the way many agents do business, but most still don’t really use the technology they have purchased to its full capacity!  This fun and entertaining approach to technology allows everyone to look at where they are and identify specific areas where they still need some work.  Robin Hood was a master with the bow and had a quiver full of arrows so he was prepared for any situation.  This seminar will fill your agents’ quivers and better prepare them to compete in today’s high tech world. 

Some of the arrows include the following:

bulletIncrease your touches with every client to earn more referrals
bulletCreate a winning pre-listing package and shorten the listing process
bulletTurn lookers into buyers and buyers into cash
bulletMake real money online by driving new, qualified business to your web site
bulletOvercome the most common objections including “Will you discount your commission?” and “Can we get back with you later?”  Master the “One Call” close!
bulletClose more clients with a “Unique Selling Advantage” that really sets you apart from your competition
bulletTurn your “Raving Fans” into lead generating machines

Handheld Management: “Get in Sync”                                      

Stop the madness! Everyone is trying to decide which handheld device will work best for their businesses. What is the "real" practical application of these devices and just how many databases should you try to manage?

This seminar will answer all these questions and more. As Verl takes you through the key features of the most popular handheld devices, discusses time and client management techniques, and tells you how to really utilize the power of your handheld device, he will provide you with specific training, plus demonstrate the how-to’s related specifically to your particular business application.

This seminar also includes several useful downloads, for your handheld device and product recommendations.

If desired, Verl will also demonstrate the power of digital cameras and how to effectively use them to blow away your competition.

TOOLS OF THE TRADE

What works? What’s hype? The perfect seminar to bring your agents up to speed on what is really working in today’s technology world! For the past five years Verl has been researching and testing real estate-specific technology. He utilized “test agents” from all over the U.S. to establish his best-of-the-best list. This exciting and informative session will be a hit at your event. Verl takes a no-bull attitude towards recommending products and will show not only the features of each product, but the real-life applications of the various products as well. Along with specific products, Verl will discuss the following:

bulletContact management myths
bulletPaperless listing presentation
bulletStopping the web madness
bulleteMarketing strategies that earn real money
bulletWhat hardware to invest in
bulletMaking money with technology you already own
bulletThe bottomless pit of high-tech changes



HOW SMART AGENTS ARE TURNING CLICKS INTO COMMISSIONS

Think about your own personal web searches on Google or Yahoo!  What do you do if you don’t find the quality content that you are looking for?  That’s right; you click “next” and move on to the next site. This seminar will help you get those clicks to stick, and generate quality web traffic. In this seminar you will learn:

bulletThe trends in online traffic and the new consumer
bulletThe difference between staging your homes offline vs. online
bulletWhat consumer want to see vs. what most agents give them
bulletThe value of professional photography
bulletHow to get your properties listed on the top national web sites and get noticed
bullet Solutions to make you look like an e-marketing expert (even if you don’t feel like one)
bulletHow to lower your cost per click
bulletSystems for converting clicks into leads

 

"REVEAL YOUR TRUE MAGNIFICIENCE!"

It’s time to show your clients how good you really are! This session will empower every agent with the latest tools, technology and trade secrets to move them to the next level and show their clients their true magnificence! The RUSH IS ON to capture today’s high-tech consumer; don’t miss this session that is guaranteed to leave you with an Unfair Competitive Advantage!  The primary learning objectives include:

bulletAgents will discover the power of creating their own Unique Selling Advantage
bulletEveryone will leave with the advanced ability and knowledge of the hottest new ways to market themselves and their listings online.
bulletLearn to earn more with the right follow-up plans and automated systems for high-volume business

 

GETTING REAL RESULTS IN AN eCRAZY WORLD!  (for real estate)

For the past several years sales managers and brokers have been hitting their associates over the head with sayings like “you'd better get automated or you will be replaced” or “Technology is not going to replace the Realtor, agents using technology will”. While technology is, indeed, a critical tool to being successful in real estate today, the time has come for most sales associates to focus on getting REAL, measurable results from their technology tools! This seminar will be a refreshing burst of great news to real estate professionals everywhere. In this event you will learn:

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The top 10 money-making technology systems and tools that most agents already own but don't even use. After 6 years of providing personal technology coaching to sales associates, we have learned the patterns of the most successful sales people in the country. We have also identified the habits of less productive agents, who may have the desire, but not the roadmap to be successful. We have taken these experiences and created the top 10 money-making technology systems and tools.

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Which contact manager is really the best for your business

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How to develop and implement a money-making Internet strategy

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How to win clients and then keep them for life

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 How to close every listing presentation before you even get there

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How to use your contact manager for more than just names, addresses, and phone numbers

 

 

Sales Seminars

DIALOG IS KING!

This entertaining event will bring your audience to tears with laughter and while working out the ways to overcome any objection in any sales environment. Verl is a master sales-closer and has been the top sales associate for every company he ever been involved with. Verl’s sales record is unmatched as he has personally generated and closed as much 50% of an entire company's revenue -- and that, within a company with a sales force of more than thirty associates! Verl uses modern dialog and proven relationship-selling techniques to help audiences stop handing out tickets to the “be-back bus” and start closing. Verl will teach the following:

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How to master the one-call close

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How to get on both sides of more transactions (real estate)

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How to establish the value of a client

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How to create a marketing strategy that maximizes your return on investment

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How to turn past clients into your personal marketing machine

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How to use non-offensive prospecting methods and dialog to generate more business

 

Relationship Selling/Building

The days of the plaid jacket, wild tie, and slick sales person are over (thank goodness!) Today’s savvy consumer is wise to the “sales" pitch and the pitchmen who do it. The reality is, however, that we are all “sales people”. This seminar will help you discover the attitudes and habits of today’s new consumer. You will learn specific skills and dialog to help you win clients and keep them for life by using Verl’s proven method of “Relationship Selling”. In this event Verl will deliver the “Critical Path to BRT” or “Building Relationships with Trust”.

The primary goal of this seminar is that every participant leaves with a clear understanding that people do business with people that they like and trust. We will provide dialog, systems, and sincere business practices that will help each attendee build relationships that will last a lifetime.

 

Keynote Addresses

Verl is a favorite, oft requested keynote speaker and will customize his message for your group. He will “Entertain, Enlighten, and Empower” your group to reach new levels of performance in their chosen field. Verl has an inspiring personal success story that will motivate and empower each individual. Audiences laugh with Verl (and sometime at him) as he takes the more difficult tasks related to being successful and makes them fun.

 

Conventions

Pinnacle Quest Consulting partners Verl Workman and Brent Gray have found many ways to make your convention booth a success. If you are looking to get “outside the box”, have some fun and make a memorable impact on the attendees at your conference, we can help.

Pinnacle Quest can provide the following:

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Booth design consulting

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Booth traffic flow

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Booth Theme and Culture (this is where we get outside the box)

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Sales systems and procedures to maximize sales at the event

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Promotional ideas and content

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In-booth presentations (we will provide professional speakers to present, or assist you in the development of your own presentation by your staff)

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How to rally the crowds for each presentation

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Team-building activities for your staff that is working the booth

 

Real Estate Recruiting & Retention

Brokers and owners have been talking about technology and trying to predict the future of the “Automated Agent” for some time now. It’s time to stop talking about it and make it happen! This broker-specific seminar is designed to assist the broker in accomplishing that task. Here's what every broker will learn:

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How to use technology to effectively recruit agents (Many recruiters talk about how great their company's high-tech tools are for agents, but then proceed to do an entire recruiting presentation with paper and brochures! What is the real message you are sending to that prospect?)

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What technology you should be offering your agents

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How to create automatic systems for on-going recruiting to keep the pipeline full

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Powerful systems to retain the agents you already have

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Web strategies that make sense for you, the broker

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Smart vendor-partnering strategies to reduce the cost of your marketing

 

Speaker/Presenter Development

Whether you are a professional speaker of would like to become one, Verl Workman can help! Verl has created a specific system to maximize your impact on any audience. Verl's exclusive speaker development seminar, conducted only a few times a each year, provides the following:

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The “Critical Path” to effective presentations

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How to set up a room for maximum sales

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Incredible PowerPoint secrets that get results

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Power-closing dialog and roll-plays

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Video critique of your seminar prior to attending the event

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Specific recommendations to improve your closing ratios

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How to open with impact

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Creating a power introduction

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Motivational quotes and stories to move your audience

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Marketing yourself as a speaker

To attend this "by invitation only" event,  please contact us at Pinnacle Quest Consulting.

 

 

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